2023- ?
E-commerce Strategy Consultant (Pine)
Building and implementing e-commerce and digital growth strategies.
From branding initiatives, product development and digital marketing (especially CRM) to organisation and customer success. All based on extensive data analysis. Primarily focusing on DtC within the Fashion & Lifestyle sector.
2022-2023
Head of Nordics (Hairlust)
Growing and leading the nordic countries + customer care in one of Denmarks fastest growing D2C adventures.
- In charge on the DK, FI, NO and SE e-com/marketing teams (6 people)
- In charge of the Customer Care team (2 people)
- In charge of all email marketing
- Managing retailers
- In charge on the DK, FI, NO and SE e-com/marketing teams (6 people)
- In charge of the Customer Care team (2 people)
- In charge of all email marketing
- Managing retailers
2013- ?
Freelance Visual Designer
Magazine, book, brand identity and web/UX design primarily.
Customers include Turbine, Badger & Friend, Journal, VIA University College, Herr Bartels, MIKUNA, Iconic Secondhand.
2020-2022
E-commerce Marketing Manager (Kvantum Copenhagen)
Strategic planning and execution of content, email marketing and social media within e-commerce.
Expertise in the fashion/lifestyle sector with focus on:
- Data management and marketing automation
- Email marketing strategy
- Content strategy
- Omnichannel campaign planning
Expertise in the fashion/lifestyle sector with focus on:
- Data management and marketing automation
- Email marketing strategy
- Content strategy
- Omnichannel campaign planning
2020-2021
E-commerce Manager (henrikvibskovboutique)
- Webshop Management and development
- Content creation and all social media management
- All online marketing activities. Email, PPC, Facebook Ads
- Graphic & digital design
2020-2020
E-commerce & Social Media Manager (stromstore)
- Webshop Management
- Content creation and all social media management
- All online marketing activities. Email, PPC, Facebook Ads
- Website analysis and optimization
2019-2020
Lead Creative (Trendhim)
- Concept and content development for increasing traffic and conversion
- Content creation for various channels with marketing team
- Photostudio management (packshots, model shoots, marketing) (4 photographers)
- In charge of photoshoots (art direction, styling, location, model)
- Product styling and optimization
Serving more than 10.5 mil unique visitors yearly and more than 1100 customers daily, Trendhim is one of the worlds leading webshops curating accessories for men. With 12 sub-brands designed by inhouse designers, and an extensive article section helping men with their accessories, it's becoming a star on the international e-com scene. Translated into 23 languages Trendhim helps men all over the world.
2018-2018
Digital Creative Designer (Skandiastyle Hong Kong)
- Online art direction
- All social media management (IG & FB)
- Content creation and engagement building
- Email marketing
- Graphic & digital design
- Site analysis and UX optimization
- PPC
- SEO
2016-2018
Digital Art Director / Digital Coordinator (stoy.com).
Stoy.com is one of the leading online fashion retailers in Denmark, rooted in Aarhus where the physical store is located. Støy is presenting a wide variety of contemporary and luxury brands such as Acne Studios, Maison Margiela, OFF-WHITE, A.P.C., Our Legacy & J.W. Anderson. Stoy is always pushing the boundaries and expanding the creative culture revolving around fashion.
- Art direction on Stoy.com. Redesigned Stoy.com in collaboration with an extern developer. From overall concept, sketching, HD mockup design and wireframing to UX and UI. Based on extensive research and user testing. Launched in June 2017.
- In charge of all menswear related content. Including art direction on photoshoots, styling, strategy and alignment with marketing efforts. Have a look
- In charge of all menswear related content. Including art direction on photoshoots, styling, strategy and alignment with marketing efforts. Have a look
- Responsible for overall CPC strategy, including budgets, development and expansion. Work has so far primarily been focused on developing a high-earning remarketing strategy through feed optimization, experimenting with new networks and optimizing text ads to key markets.
- Responsible for Marketing Automation strategy and implementation. I.e. thinking and building landing pages, creating workflows etc.
- Design of email marketing templates
- SEO optimization and analysis
- Responsible for in-depth analysis, reporting and on-site optimization. Developing KPI reports based on Google Analytics to improve campaigns and helping the organization in understanding user trends and behavior. Furthermore, assisting the buyers with relevant statistics from the site.
- Analyzing on-site user behaviour to make design proposals enhancing the user experience, i.e. checkout, frontpage design and navigation. Using user testing, interviews and split-testing in order to create the best user journeys. Designing HD mock-ups and working closely together with the developers.
- Art Director on Støy Stories. A quarterly published newspaper in tabloid form (a print-run on 10.000), providing the readers with style advise, engaging editorials and inspiring interviews. I developed the visual identity and layout. Furthermore, co-editing and co-developing the overall concept.
- Designing and developing graphic content for landing pages, editorials and printed matters, including packaging, postcards, look books and expanding the visual identity.
2015 - 16
Puzzle Technologies - Designer & Partner
Primary designer of the app Leapy* (release in March/April 2016).
Overall app design including: Feature development, visual elements, icons, layout,identity etc.
UX design including: Wireframing, user testing etc.
My work also includes: investor pitching, business strategy and marketing.
Through my work in Puzzle Technologies I’ve achieved a lot of experience in developing a digital concept from idea to product. I furthermore learned a great deal aboutapp design, and of course general business strategy and entrepreneurship.
*Leap is an app that helps you crowdsource your daily dilemmas with your friends. The first prototype participated in Growing Investors 2015.
2015 - 16
/et al - Head of Marketing & Partner
Key areas includes:
Marketing planning and execution, social media management, PR and strategy.
Also responsible for overall art direction and the digital profile.
As partner also involved in recruiting, management and project coordination.
Assisting teams with UX and graphic advice if needed.
My work in/et al. has given me a great amount of experience with marketing strategy and social media management, and of course shown me what it takes to start a company. It has given me a more strategic way of looking at things and has encouraged me to expand my vision and abilities.
*/et al. is a digital company that focuses on UX and digital design. We separate us from other bureaus because we only hire students. In that way we supply studentswith a relevant job, and our customers with the newest innovative design thinking.